Looking back, I think I was destined to be in marketing; I just didn’t know it. When I was younger, I loved brain teasers consisting of metal and wooden 3D puzzles. As puzzles can improve visual-spatial reasoning, short-term memory, and problem-solving skills, one might say I was working the left side of my brain. Personally, I just thought they were fun.
At the same time, I love music and was fortunate growing up to be exposed to many types of music. Music became my creative outlet (right side of brain), whether it be singing to my favourite songs, making up my own songs, or playing a musical instrument. I also turned to music as I was terrible in art class. I suppose that’s why I appreciate other people’s artwork so much as I envy what they can do that I can’t, and fashioned myself for having a good eye when it comes to reviewing creative.
Over time, I would like to think that I found the perfect way to balance both sides of my brain enabling me to carve down a path where I could leverage both my analytical and creative side thanks to marketing. I would describe myself as analytical, being one of those people that likes to tackle data sets to figure out what the data is telling and translate that into insights and fact-based selling stories. As I always say, the data doesn’t lie but it tells you what’s happening. Choosing how to leverage that data is critical to helping you build out your strategy and a series of action plans that will enable you to meet those goals.
As I mentioned, marketing provided me the best of both worlds. Following all the analysis and business reviews, came the execution and getting the opportunity to work with creative agencies to bring those action plans to life. It’s probably fair to say, that I lean more towards my left brain but thanks to marketing, I get to stretch my right brain when I can.
COQUINARIUS 