As a data-first marketer, Katherine has a solid understanding of utilizing data and analytics along with consumer behaviour and shopper metrics to lead strategy, product, and customer development to drive business decisions.
Katherine’s experience across multiple categories developing and executing integrated campaigns that create awareness, in-retail promotions that drive trial and incite purchase, and growth marketing initiatives to create long-term loyalty and consumer engagement has led to revenue-growth opportunities for multinational brands in the consumer packaged goods, grocery retail, foodservice, technology, and media industries.
What People Say
Katherine is a dynamic and inspiring leader who empowers her teams with innovative ideas while focusing on results driven objectives.
Tony Luccisano
Katherine’s positive approach, determination, and capabilities to lead promotions which were on-strategy, on-budget, and on-time delivering positive sales results.
Darrell Dietz
Katherine’s strength lies in market planning & organization while operating within a strategic framework enabling her to deliver thoughtful programming on time, within budget and on strategy.
Robert De Luca
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